淫妻社

Dr. Gammoh is the Associate Dean for Graduate Programs and Research and Professor of Marketing and International Business at 淫妻社 John B. and Lillian E. Neff College of Business and Innovation. He holds a Ph.D. in Marketing from Oklahoma State University, an M.B.A. from the University of Jordan and a B.S. in Economics from the University of Yarmouk, Jordan. Dr. Gammoh joined 淫妻社 Department of Marketing and International Business in 2006, was promoted to Associate Professor in 2012 and Professor in 2018. Between August 2019 and July 2021, he served as the Academic Director for the M.B.A./E.M.B.A. programs at Neff College of Business and Innovation. Dr. Gammoh teaches undergraduate and graduate courses in marketing strategy, brand management, consumer behavior, integrated marketing communication and international marketing. His research interests and publications are in the areas of marketing strategy, brand management and cross-cultural international marketing issues. His research has appeared in several journals such as European Journal of Marketing, Psychology & Marketing, Marketing Letters, Journal of Product & Brand Management, Journal of Personal Selling & Sales Management, Journal of Global Marketing, Journal of Services Marketing, International Journal of Electronic Commerce, Journal of Marketing Theory and Practice, Journal of Industrial Marketing, and Journal of Customer Behavior and in several national and regional conference proceedings. He serves on editorial review boards of several of the aforementioned journals. Dr. Gammoh is the recipient of several awards including Gutteridge Dean鈥檚 Excellence Award and faculty research and service awards at 淫妻社鈥檚 Neff College of Business and Innovation.

Oklahoma State University, Stillwater, Oklahoma, 2006
Doctor of Philosophy in Business Administration, Marketing
Dissertation:听鈥淧ropensity to Participate in Brand Alliances: A Managerial Perspective,鈥�
Members:听Kevin E. Voss (Chair), Gary Frankwick, Karen Flaherty & Margaret White.

University of Jordan, Amman, Jordan, 2000
Master of Business Administration, Marketing

Yarmouk University, Irbid, Jordan, 1997
Bachelor of Science, Economics & Finance

听

• Principles of Marketing, face to face and DL (Undergraduate).
• Buyer Behavior & Relationship Marketing, DL (Undergraduate/MIB required course)
• International Marketing, DL (Undergraduate/MIB required course)听
• Principles of Marketing Communications, DL (Undergraduate/MIB required course)听
• Direct Marketing, DL (Undergraduate/MIB elective course)
• Marketing Analysis and Decision Making, Face to face, Blended, and DL (Undergraduate/MIB capstone course)
• Strategic Marketing & Analysis, Face to face, Blended, and DL (Graduate/MBA)
• International Marketing DL (Graduate/MBA)
• Strategic Brand Management, Face to face, Blended, and DL (Graduate/MBA)
• Market Driven Strategy & Analysis, face to face, Blended (Graduate/EMBA)
• Strategic Brand Management, face to face (Graduate/EMBA)
• Strategic Brand Management, face to face (Graduate/UT-PSG MBA, Coimbatore, India)
• Strategic Marketing & Analysis, face to face (Graduate/UT-PSG MBA, Coimbatore, India)
• Strategic Marketing & Analysis, face to face and via satellite (Graduate/UT-AmCham MBA, Cairo, Egypt)

In general, Dr Gammoh major research interests are in the areas of marketing strategy, brand management and cross-cultural international marketing issues. He research in the area of brand leveraging strategies (e.g., co-branding, and brand alliances) and is actively working to establish a program of research that examines these strategies from the perspectives of the consumer and the firm. In addition, his research program expands to bring branding and brand management issues into related areas such as sales management, consumer behavior, and international cross cultural marketing issues. For example, some of his research explore sales-person brand relationships and the resulting sales performance outcomes, consumer-brand interaction and the resulting emotional connections consumers develop toward their brands, and consumer reactions to global and local brand positioning strategies.

Peer Reviewed Academic Journals

Mallin, Michael, Tyler Hancock, Ellen Pullins, and Bashar Gammoh, (2022),鈥淪alesperson鈥檚 perceived personal identification with supervisor and the relationship with turnover intention and performance: a mediated motivation model鈥� Journal of Personal Selling & Sales Management, Vol. 42 No. 3, pp. 243-264.

Gammoh, Bashar S., Michael L. Mallin and Ellen B. Pullins (forthcoming), 鈥淒ual Foci of Identification: The Role of Salesperson Brand and Organizational Identification in driving Brand Performance,鈥澨�Journal of Product and Brand Management, Vol. 30 No. 6, pp. 866-882.

Jimenez-Arevalo, Fernando R.,听Bashar S Gammoh听and Rand Wergin, (2020)鈥淭he Effect of Imagery and Product Involvement in Copy Testing Scores of Animatics and Finished Ads: A Schemata Approach鈥�,听Journal of Marketing Theory & Practice,听Vol. 28, No 4, pp. 357-372.听听听

Gammoh, Bashar S.,听Anthony C. Koh and Sam C. Okoroafo, (2019) "Positioning Strategies of High-Tech Products: Cross-Cultural Moderating Effects of Ethnocentrism and Cultural Openness",听Journal of Product and Brand Management,听Vol. 29, No. 3, pp. 369鈥�385.听

Gammoh, Bashar S.,听Fernando R. Jimenez-Arevalo, and听Rand Wergin,听(2018)听鈥淐onsumer Attitudes toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery ",听International Journal of Electronic Commerce,听Vol. 22, No. 3, pp. 325-348.听

Gammoh, Bashar S.,听Michael L. Mallin. Ellen B. Pullins and Catherine M. Johnson (2018), 鈥淭he role of salesperson brand selling confidence in enhancing important sales management outcomes: A social identity approach鈥�,听Journal of Business & Industrial Marketing,听Vol. 33, No. 3, pp. 277-290.*听

*听听Emerald Publishing 2019 Highly Commended Paper Award听

Mohan, Mayoor, Kevin Voss, Fernando Jimenez-Arevalo and听Bashar S. Gammoh听(2018),听鈥淐orporate Brands as Brand Allies鈥�,听Journal of Product and Brand Management,听special edition on corporate brands, Vol. 27, No. 1, pp. 41-56.听听听听

Mallin, Michael L.,听Bashar S. Gammoh, Ellen B. Pullins and Catherine M. Johnson (2017), 鈥淎 New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson - Brand Identification,鈥澨�Journal of Marketing Theory & Practice, Vol. 25, No. 4 (fall), pp. 357-374.听

Pham, Phuoc H. and听Bashar S. Gammoh听(2015), 鈥淐haracteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model,鈥澨�International Journal of Internet Marketing & Advertising,Vol. 9, No. 4, pp. 321-337.听

Gammoh, Bashar S.,听Anthony C. Koh, Sam C. Okoroafo and Amjad Abu ElSamen (2015), 鈥淭he Antecedents of Belief in Global Citizenship: A Two-Country Investigation,鈥�听Journal of Global Marketing,听Vol. 28, No. 1, pp. 52-66.听

Gammoh, Bashar S.,听Michael L. Mallin and Ellen B. Pullins (2014), 鈥淭he Impact of Salesperson-Brand Personality Congruence on Salesperson Brand Identification, Motivation and Performance Outcomes,鈥澨�Journal of Product and Brand Management,听Vol. 23, No. 7, pp. 543-553.听听

Gammoh, Bashar S.,听Michael L. Mallin and Ellen B. Pullins (2014), 鈥淎ntecedents and Consequences of Salesperson Identification with the Brand and Company鈥�,听Journal of Personal Selling and Sales Management, Vol. 34, No. 1, pp. 1-16.听听

Gammoh, Bashar S.听and听Kevin E. Voss, (2013) 鈥淎lliance Competence: The Moderating Role of Valence of Alliance Experience,鈥澨�European Journal of Marketing,听Vol. 47, No. 5/6, pp. 964 - 986.听听

Pentina, Iryna,听Bashar S. Gammoh,听Lixuan Zhang and Michael L. Mallin, (2013) 鈥淒rivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks,鈥澨�International Journal of Electronic Commerce,Vol. 17, No. 3, pp. 63 鈥� 86.听听

Kevin E. Voss,听Bashar S. Gammoh听and Xiang Fang,(2012) "How Does a Brand Ally Affect Cosumer Evaluations of a Focal Brand?鈥澨�Psychology & Marketing, Vol. 29, No. 12, pp. 929 - 940.听听

Roy, Subhadip,听Bashar S. Gammoh听and Anthony C. Koh (2012), 鈥淧redicting the Effectiveness of Celebrity Endorsements Using Balance Theory,鈥�Journal of Customer Behavior,听Vol. 11, No. 1, pp. 33-52.听听

Fang, Xiang,听Bashar S. Gammoh*听and Kevin E. Voss (2013), 鈥淏uilding Brands through Brand Alliances: Combining Warranty Information with a Brand Ally鈥�,听Journal of Product & Brand Management,听Vol. 22, No. 2, pp. 153 鈥�160.听听听

*听The authors contributed equally to this project and are listed in alphabetical order听

Long-Tolbert, Sylvia and听Bashar S. Gammoh听(2012), 鈥淚n Good and Bad Times: The Interpersonal Nature of Brand Love in Service Relationships,鈥澨�Journal of Services Marketing,听Vol. 26, No. 6, pp. 391-402.听听

Gammoh, Bashar S.,听and Kevin E. Voss (2011), 鈥淏rand Alliance Research: In Search of a New Perspective and Directions for Future Research,鈥澨�Journal of Marketing Development and Competitiveness, Vol. 5, No. 3, 81-93.听听

Gammoh, Bashar S.,听Anthony C. Koh, and Sam C. Okoroafo (2011), 鈥淐onsumer Culture Brand Positioning Strategies: An Experimental Investigation,鈥澨�Journal of Product & Brand Management, Vol. 20, No. 1, 48-57.听听

Gammoh, Bashar S.,听Kevin E. Voss,听and Ryan Skiver (2011), 鈥淐onsumer Evaluation of Continuous vs. Discontinuous Innovation: The Moderating Effects of Brand Equity and Product Category Knowledge,鈥澨�American Journal of Business,听Vol. 26, No. 1, 65-79.听听

Gammoh, Bashar S.,听Kevin E. Voss, and Xiang Fang (2010), 鈥淢ultiple Brand Alliances: A portfolio Diversification Perspective鈥�,听Journal of Product & Brand Management, Vol. 19, No. 1, 27-33.听听

Gammoh, Bashar S.,听Kevin E. Voss, and Goutam Chakraborty (2006), "Consumer Evaluation of Brand Alliance Signals,"听Psychology & Marketing, Vol. 23, No. 6, 465-486.听听

Voss, Kevin E. and听Bashar S. Gammoh听(2004), "Building Brands through Brand Alliances: Does a Second Ally Help?",听Marketing Letters, Vol. 15, No. 2/3, 147-59.

听

• 淫妻社 MAC Academic & Leadership Program Fellow (2022-2023)
• Thomas Gutteridge Dean鈥檚 Excellence Award (2021)
• Neff COBI Innovation Award (2021)
• National Conference in Sales Management (NCSM) Wessex Press Best Paper Award (2021)听听
• Emerald Publishing Highly Commended Paper Award (2019)
• COBI Diversity Award Nominee (2019)
• COBI Brunner Service Award (2018)
• COBI Vonderembse Research Award (2017)
• Honorary Beta Gamma Sigma Faculty Inductee (2017)
• COBI Faculty Graduate Teaching Award Nominee (2016)
• UT Faculty Excellence Award (2010-2011)
• COBI Junior Faculty Research Award Nominee (2010-2011)
• COBI Summer Research Grant recipient (2008)
• COBI Summer Research Grant recipient (2007)
• ACR Doctoral Consortium Fellow Award (2005)
• AMA Foundation 淫妻社ing Scholars Travel Grant (2003)
• CBA Deans list Award, University of Jordan (2000)
• Cairo Bank Graduate Student Achievement Award, University of Jordan (1999)